Griselda Flores: To be completely honest and transparent, for many years, I selfishly didn’t want regional Mexican music to go global. So, when I see recent headlines about Mexican music “finally” going global, it isn’t wholly (annoyingly) accurate. I was raised in the border town of San Diego-Tijuana, so these styles have been near and dear to me since my infancy. Or even when Ariel Camacho’s music (and tragic death in 2015) inspired a cross-border movement of new sierreño musicians. If you ask a Mexican (or older fans of the genre), the regional style went global when Pedro Infante popularized mariachi via the golden age of Mexican cinema in the ’50s or when Vicente Fernández became an international global ranchera star in the ’70s or when Selena revamped the Tex-Mex sound in the ’90s, a genre influenced by branches of regional Mexican or when Christian Nodal out-streamed some of the U.S.‘ biggest stars with the now 1.3 billion plays for his 2017 single “Adios Amor” or when Los Tigres del Norte broke Cardi B’s all-time attendance record at Texas’ Houston Rodeo in 2019. What were some first thoughts when you read headlines about Mexican music “finally” going global? ![]() There has been a lot of buzz around regional Mexican music lately, with songs like “Ella Baila Sola” by Eslabon Armado and Peso Pluma going global and Bad Bunny recording a hit song with Grupo Frontera. Below, Griselda Flores ( Billboard’s senior staff writer, Latin) and Isabela Raygoza (associate editor, Billboard Español) discuss all things Mexican music from their personal feelings on the global spotlight to what will be key to continue fueling the genre’s success. Mexican music is making history, and it wouldn’t be fair to reduce it to a moment. Which led to a discussion on why the genre needs a new name – one that reflected its international appeal. Two years ago, Billboard was already reporting on regional Mexican music’s global reach ushered by artists such as Eslabon Armado, Natanael Cano and Grupo Firme. Fusing traditional corridos or banda with hip-hop, rap and reggaetón - in some cases - they’ve been able to appeal to a wider and younger, tech-savvy audience. That’s why today, a new crop of regional hitmakers have been able to take the music to the next level. is home to the second-largest Mexican community in the world.įor many generations, regional Mexican artists have continued to build upon its foundations, solidifying its backbone in the Latin music industry. ![]() That endurance has allowed regional Mexican – an umbrella term comprising banda, corridos, norteño, sierreño, mariachi and more subgenres – to build a solid foundation and fervid fanbase on both sides of the U.S.-Mexico border. Regional Mexican music didn’t just go global in the blink of an eye.įor starters, this legacy genre has been around for more than a century and a half.
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